1-800-942-7211 chris@gymcrafters.com

The Importance of Branding

Often when prospective gym owners are considering a new club, they think in terms of “I want a gym”, or “I can do this better than “XYZ Gym”.” They may consider the important details of location, target member and marketing. They may fantasize about what it will be...
Club Spotlight- Natural State Fitness

Club Spotlight- Natural State Fitness

Club Spotlight-Natural State Fitness James "Buddy" Lee came to GymCrafters about a year ago, with the dream of opening his own gym in the small town of Manilla, Arkansas.  Last fall, he made that dream a reality. Buddy Lee is unlike a lot of young college students...

Practicing What We Preach-TheGym at Cleveland

After helping dozens of club owners start and run successful gyms, Chris and I were once again bitten by the club ownership bug, and opened our 5th club (the 1st one together) in late October. In a little less than 3 months, we secured our lease, and built out an old...

Staffing Your New Gym

What to Look for When Hiring Gym Staff As an owner, you know exactly the feel you want for your club, and the culture you want to cultivate. If you are opening a small club or a gym on a shoestring, initially you will likely be responsible for most of the positions in...

9 Common Mistakes that New Gym Owners Make

... and How to Avoid Them Owning your first club is exciting and usually is a culmination of months and even years of planning and hoping and dreaming. Unfortunately, it can also be an overwhelming experience and ripe with the opportunity for mistakes for the...